Articles by Marthe Stroom
CEO of Primark Netherlands talks the retailer's repair service and the strategy behind it
2 Jan 2023 - Business
Towards the end of 2022, Primark Netherlands hosted repair workshops at the retailer’s store in Rotterdam, where customers could learn to sew on a button and replace a zip. Ellen Haeser, teacher and owner of trend agency Studio Haeser, hosted the workshop with the support of students from Zadkine fashion training courses. Such an initiative at a...
Rebellion and back to the classic values: These are the SS24 trends according to Hilde Francq
29 Dec 2022 - Fashion
What can we expect from fashion in summer 2024? That's what trend watcher Hilde Francq discussed during her semi-annual Colour Trend Webinar. FashionUnited attended the event virtually. As always, Francq explained her story using four sociological trends that are leading today. Each of these, in its own way, influences the visual trends of the...
Upcoming fashion trends for 2023 according to Edited
28 Dec 2022 - Fashion
What fashion items sold the most last year and what does this say about women's, men's and children's fashion in 2023? Retail data analyst Edited listed the most relevant trends. Womenswear: Grunge In total, the number of garments labelled 'grunge' was up 28 percent year-on-year in 2022. Fuelled by the Y2K 'Indie Sleaze' trend, designers looked...
Annual review: The musical chairs of creative directors in 2022
28 Dec 2022 - Business
2022 was a tumultuous year when it came to the creative leadership of fashion brands. Did you lose track of who moved where along the way? FashionUnited listed the developments of the past year. January - Liisa Kessler welcomed at Filippa K, Lisi Herrebrugh and Rushemy Botter step down at Nina Ricci It is barely 2022 when Filippa K named...
Dutch footwear brand Etq relaunches online
14 Dec 2022 - Business
Amsterdam-based sneaker label Etq is making a restart after it was declared bankrupt in November. According to its public bankruptcy report, the brand was bought by Groningen-based company Micanza at the end of November. It is so far unclear who is behind Micanza, but the business appears to have been registered with the Dutch Chamber of...