Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
FS Live Webinar—Wellness in Motion: A 360 Degree+ Opportunity
What happens when the booming fitness industry collides with beauty and wellness? Join us live as our Beauty & Wellness and Active teams explore the emerging opportunities at the intersection of fitness, wellness, and beauty. As athletic routines, wellness lifestyles, and beauty needs evolve together, we’re tracking the innovations,...
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Spring Summer 2028 Trend Intelligence: The Rise of Structured Clarity
Something has shifted in the way people relate to fashion. Not dramatically, not overnight — but with the kind of quiet persistence that signals a genuine cultural change rather than a passing reaction. After years of acceleration, digital saturation, and relentless novelty, consumers are no longer asking for more. They’re asking for better. For...
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FS Live Webinar: The Future of Wellness A Five-Year Forecast
Want to know what's next for wellness? Join the FS Beauty & Wellness team for a live discussion on the trends shaping consumer well-being over the next five years, and what they mean for your brand. We're continuing our partnership with Spate, combining our annual trend insights with their data on Google Search and TikTok for a deep dive into...
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Phygital Fashion: How Technology Is Reshaping the Future of Small Brands
In a constantly evolving industry like fashion, Domus Academy and Fashion United have chosen to honor the most innovative research from the 2-Year Master of Arts in Fashion: Design, Art & Technology programme, awarding the thesis that best represents the balance between creativity, technology, and sustainability. The selected project emerges for...
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Birkenstock expands its presence in Mumbai with the opening of three new stores across the city
BIRKENSTOCK, the iconic German lifestyle brand with a legacy of over 250 years in shoemaking craftsmanship, continues to expand its footprint in India with a focused investment in Mumbai. Reinforcing its presence in one of the country’s most style-conscious and dynamic markets, the brand announces the launch of three new stores—at Phoenix...
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FS Live Webinar: Does Sustainability Actually Sell?
FS Live Webinar: Does Sustainability Actually Sell? August 14 · 11am EDT (4pm BST) Our new webinar series - Sustainability: No Filter - is your ticket to uncovering the hidden truths about sustainable design. Whether you're doubling down on recycled content or wondering what certification suits you best, these 30 mythbusting minutes reveal what...
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Gen Z reintroduced by Future Snoops
Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...
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Skechers signs Bollywood star Kartik Aaryan as newest brand ambassador for India
Skechers, The Comfort Technology Company®, announced that Bollywood superstar Kartik Aaryan has signed on as its newest brand ambassador for India. The award-winning actor will first appear in a marketing campaign supporting the brand’s signature Skechers Hands Free Slip-ins® footwear. Speaking on the association, Rahul Vira, CEO of Skechers...
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Myntra onboards the Tommy Hilfiger Innerwear collection, offering unique online access to the collection in India
Myntra, one of India’s leading fashion and lifestyle platforms, has announced the launch of the Tommy Hilfiger Innerwear collection for Men. The selection, which is available on the brand's offline stores, will now be available to customers on Myntra. Designed for both comfort and style, the collection includes a wide variety of products such as...
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FS Live Webinar: FW25/26 Women's Fashion Week Insights
FS Live Webinar: FW 25/26 Women's Fashion Week Insights March 19th · 11am EDT (3pm GMT) Join us for a live recap of the key insights from the most recent fashion weeks. This comprehensive webinar will explore leading trends in women's, young women's, and accessories, including themes, colors, key items, materials, pattern + graphics, and...
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