Articles by Sena Terui
As an intern at FashionUnited, Sena supports content production for the Japanese market through editorial and marketing tasks. She has experience in diverse fields such as communication, retail and event management, having worked with the Dutch creative agency Fashion Clash and on editorial projects in Japan through Wooly Magazine
Japan's luxury market remains resilient despite weak yen, falling wages and rising prices
Japan's general fashion and textile market began declining in the 1990s and contracted further during the Covid-19 pandemic. Although a gradual recovery has been observed in recent years, the market has yet to return to pre-pandemic levels. The domestic luxury market, however, has shown significant growth over the past five years despite the...
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Cheap clothing imports, high-quality material exports: figures reveal Japan's fashion industry
In recent years, Japan's apparel market has consistently fallen short of the nine trillion yen level seen before Covid-19. One reason for this phenomenon is the labour shortage in the textile industry. The average annual income in the textile sector is 5.81 million yen, which exceeds the wider industry average. However, textile wages remain more...
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Five Japanese fashion and textile organisations to know
The Japanese fashion industry is built on a multilayered connection of diverse areas, including material development, apparel production, cultural dissemination and environmental response. In this “material exporting country”, where textile export values exceed those of apparel products, the importance of overseas communication is increasing...
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