Amazon India expands product basket, sets the stage for 2015

Posing tough competition to home-grown etailers like Flipkart and Snapdeal, Amazon’s India arm is welcoming the New Year with exclusive fashion portal and new offerings. The US-based e-tailing major launched as many as 24 new stores, took its product offerings to 19 million, and grew its total seller base to 16,000 in 2014.

In its second year of India operations, the company made in-roads into the Tier II and Tier III towns emerging as the first choice of customers shopping online. It was also able to increase response from mobile application which increased almost 50 percent during the year. Amazon.in saw unique orders coming from small towns and cities in the country, such as Rajahmundry in rural Andhra Pradesh, Bokaro and Hazaribag in Jharkhand, Nadiad, Guntur, Vishakapatnam, Nagpur, Pondicherry, Bhatinda, Hoshiarpur, Chamarajanagar, Tadepalligudem, and Khelmati.

The company is also inking exclusive partnerships with clothing brands while refining its product assortment. Last month, Amazon said that it will sell Future Group’s fashion brands such as Indigo Nation and John Miller on its site. During its festive sale season, Amazon India reported a five-fold jump in sales of ethnic wear and an eight-fold jump in sales of kids’ wear sales. It has developed exclusive brand stores for several fashion brands including HiDesign, Viari, Waterlily, Tommy Hilfiger luggage and many more.