SS18 Key Swimwear Concepts

Trendstop's swimwear experts present the key directions that will be informing the SS18 swimwear market. Fresh from the latest edition of the Moda City swimwear event in Paris and hot off the Resort SS18 runways, these not-to-be-missed trends showcase the silhouettes and styling techniques that will be crucial in inspiring your next collection. Our comprehensive lingerie and swim reports and specialist trade show coverage evaluate each trends commercial value and longevity, giving you the best possible basis for your decision making.

This week, FashionUnited readers get an exclusive look at three exciting SS18 swimwear directions. The One Shoulder Swimsuit illustrates SS18'S highly contemporary feel and minimal, modernist sensibility while The High Waist Bikini Bottom puts a fresh twist on classic, vintage style. Crochet Craft introduces a handcrafted aspect to technical fabrications, offering new opportunities for textural experimentation.

The One Shoulder Swimsuit

SS18 Key Swimwear Concepts

Contemporary swimwear combines fashion with performance. Streamlined silhouettes tap into the exposed shoulder trend with single asymmetric straps that compliment the contours of the body. Urban neutrals and sporty brights, minimal detailing and utilitarian hardware enhance SS18 swimwear's clean, modernist aesthetic.

Crochet Craft

SS18 Key Swimwear Concepts

Crochet, knit and crafty wovens are a key look for SS18. The handcrafted look works across swimwear categories from bikini tops to cover-ups and lends a new dimension to performance fabrics. Single colour looks put the focus on surface texture with contrast inserts, paneled constructions and interwoven effects.

The High Waist Bikini Bottom

SS18 Key Swimwear Concepts

Retro silhouettes make a comeback with high cut, high-waisted bikini bottoms. Vintage inspirations that flatter the figure are updated with pared back detailing and fresh white or cream colour-ways. Subtle ruching and textured fabrics give a nod to retro roots while minimal brush-stroke prints have a clean, contemporary sensibility.

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SS18 Key Swimwear Concepts

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop: Shaina Mote Resort 2018, Aquilano Rimondi Resort 2018, Icon by Cyell Spring Summer 2018, Despi Spring Summer 2018, Rosetta Getty Resort 2018, Caffe Swimwear Spring Summer 2018, Chanel Resort 2018, Arabella London Spring Summer 2018, Zimmermann Resort 2018.

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

BACKGROUNDYou'd be hard pressed to find an item more representative of Brazil than Havaianas: those brand-name flip-flops adopted by just about every inhabitant, rich or poor, as well as tourists seduced by the beach vibe.

Now the footwear find themselves linked with a more somber aspect of Brazil that has been grabbing headlines recently -- corruption. Last week, to pay off a mega 3.2 billion USD fine over 25 years for various graft cases, the Brazilian brothers Joesley et Wesley Batista started selling off assets they controlled through their J&F group, whose main business is being the world's biggest meat processor.

J&F had a 54-percent stake in Alpargatas, the parent company of Havaianas. That was purchased by three holding firms: Itausa, Cambuhy Investimentos and Brasil Warrant. The Havaianas success story started in 1962, riding the sudden international popularity of flip-flops in the post-WWII boom.

Inspired by traditional Japanese rice-straw sandals, the origin of the rubber-soled flip-flops is variously claimed by Brazil, Australia and New Zealand. But it was Havaianas that emerged as the most recognizable brand of the toe-strap footwear. The brand name comes from the Portuguese spelling of another tropical playground: Hawaii.

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

'Cool' for all classes

It was a big marketing push in the 1990s that burnished the Havaianas name, along with a colorful range of designs. The Brazilian firm now sells more than 150 different models, from the basic beach pair for 5 USD, to ones with tropical motifs and a tiny Brazilian flag for 9 USD, right up to custom Swarovski gem-encrusted luxury options for more than 60 USD.

In a Copacabana shop, Solange Brascher, a 55-year-old employee in a telecoms company, bought an average-priced pair for her daughter. "Before, there was an idea of them being for poor people," she said. "But now all social classes wear them because they're cool." Havaianas sells more than 200 million pairs each year, 16 percent of them exported.

For sheer Brazilian-ness, they rank up there with soccer and samba. "They're the first thing I bought when I arrived, to give to friends," a young Portuguese tourist, Beatriz Rodrigues, said. "I've already bought 10 pairs and I'm going to buy another 10 because they're much more expensive in Europe."

Today, Alpargatas, whose headquarters is in Sao Paulo, has more than 700 sales outlets in more than 100 countries. "Havaianas represent the Brazilian soul, and is an object of desire, synonymous with a Brazil that works," opined Claudio Goldberg, economic professor at the Getulio Vargas Foundation.

Havaianas: the flip-flops emblematic of Brazil -- corruption and all

Celebrity feet

Certainly, they have attracted star power. Havaianas have adorned the feet of Madonna, David Beckham, and Kim Kardashian, who flaunted ones designed by the jeweler H. Stern with gold settings worth 18,000 USD.

When Havaianas rolled out their first pairs they were a basic white rubber sole with blue toe straps. Then in 1969 an employee accidentally painted the straps green. To Alpargatas' surprise, the variation took off, and from then on Havaianas started playing with colors and then designs.

The company asserts that two-thirds of the people in Brazil -- total population 200 million -- buy on average one pair of Havaianas a year. And that if all the pairs it had sold in its history were laid end-to-end they would circle the Earth 62 times. But how will the whiff of corruption wafting from its former owners affect the brand?

"It's already a good thing that such a brand is remaining Brazilian," Goldberg said. The company "won't lose its identity." As for the new owners, they've said they want to expand further into the US market. And the current management of the famous footwear won't get the boot. (AFP)

Stella McCartney highlights waste in new ad campaign

Designer brand Stella McCartney is highlighting the issues of waste and consumption by shooting her autumn/winter 2017 campaign in a Scottish landfill site.

The campaign shot by Harley Weir in collaboration with artist Urs Fischer who has added illustrations to the imagery uses backdrops of a decaying car, a vast landfill and a household refuse collection centre as the brand looks to spark a conversation about consumption and the environment alongside its latest fashion collection.

Stella McCartney explains: “The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.”

Stella McCartney highlights waste in new ad campaign

The imagery sees models Birgit Kos, Iana Godnia and Huan Zhou lying on or stood surrounding piles of rubbish and lounging on a scrapped car, in an attempt to highlight how “single use” and “disposable” items are wreaking havoc on the environment, while also showcasing the collection’s new pieces including signature textures and shapes in tailoring, knitwear and embroidery.

"Stella's fashion to me is about dignity, love and a beautiful attitude to all challenges, all while feeling good and looking great," artist Urs Fischer. "We wanted to reflect that in the concept of this campaign.”

Stella McCartney highlights waste in new ad campaign

Stella McCartney drives home environmental message in latest campaign

While the message behind the campaign is serious, the campaign’s use of the graphic squiggles and the high-fashion editorial still has an upbeat feel rather than one that is preaching. This campaign could have been depressing, however, Stella McCartney’s commitment to the environment teamed with the brand’s ethos for fun strikes the right balance and makes it less of a gimmick and hopefully will make more of an impact with consumers.

Stella McCartney has always been a vegetarian brand, the brand has never used leather, fur, skins or feather in any products for both ethical and environmental reasons, and has set a standard for the use of alternative materials. 53 percent of the womenswear collection comes from sustainable materials including sustainable viscose, regenerated cashmere, organic cotton and denim, recycled nylon, sustainable wood and cork, and eco alter nappa.

In addition to the print campaign, the brand has produced a video featuring the models lip-syncing along to a song by Australian rapper Tkay Maidza, and the designer is set to highlight the environmental message further across the brand’s social media platforms.

Images: courtesy of Stella McCartney

Designer duo Shantanu and Nikhil presented their new Autumn/Winter ’17 collection recently. The line inspired by the armed forces, made a strong statement about gender equality. Named ‘The Regiment’, the collection was inspired by three virtues of the armed forces: discipline, togetherness and pride. The designers say they worked on it for months.

Putting forth their message of equality, male and female models walked the ramp in similar garments. It was perhaps for the first time that the designers showcased an androgynous couture line. While the designs for female models were more structured and defined, with drapes and asymmetrical shapes for men, adding a touch of femininity.

Talking about the collection, they said in the last two years, they have been inspired by India. The collection is the reiteration and of a stronger India. The idea of taking the uniform as an inspiration was to share the pride and respect that they have for armed forces. It took months to complete this collection. Be it colours, military details or medallions, the collection has been the most inspiring element of the country, says Nikhil.

Haute Events, a fashion show with 25 designers from India will be hosted in Durban from July 28 to 30 at the Square Boutique Hotel in uMhlanga. Top fashion designers and Bollywood stylist are prepping to showcase their creations. The show is conceptualised by Pietermaritzburg businesswoman Nafeesa Joosab, owner of the Haute Events brand, with a local fashion designer Haroun Hansrot and Durban-baed businessman Faisal Supariwala. The aim of the show is to bring affordable international fashion to the people of Durban. The event would focus on unique fabrics and apparels suited for the local climate for both men and women.

The amount of preparation and planning has only created a more exciting build-up. All South African fans can expect nothing but the best Indian couture from fabulous designers, says Amiin. The three-day programme includes a fashion show and VIP evening with leading designers on July 28. Visitors will enjoy a special preview and late night shopping experience. A free two-day exhibit will follow on July 29 and 30.

Interfiliere Paris Fall Winter 2018-19 Overview

Trendstop's materials experts bring you an insider's guide to the essential print and fabric themes for lingerie, beach and sports fashion that will be impacting the materials market into the FW18-19. Our team travelled to the Interfiliere event held at the Porte de Versailles Expo Centre in Paris where innovation took centre stage with new technologies and sustainable concepts essential to shaping the modern materials market and inspire your activewear collections. Our comprehensive materials trade show coverage and image galleries evaluate each trend's commercial value and longevity, giving you the best possible basis for your decision making.

This week, FashionUnited readers get an exclusive look at four materials directions that will be informing the FW18-19 season. The 1D Mesh lends a new profile to performance fabrics for a more streamlined look. Space Dye Stripings blurs the boundaries between knits and wovens with melange effect patterning. Floral Outlines brings a modern, monochromatic appeal to lingerie lace while prints go back to nature with geological gemstone effects.

The 1D Mesh

Interfiliere Paris Fall Winter 2018-19 Overview

Sporting mesh takes on a one-dimensional appearance with flattened surfaces creating a more streamlined aesthetic. Open constructions and contrast underlays give prominence to hole punch treatments while athletic brights and two-tone ombre shading highlight both fashion and performance credentials.

Space Dye Stripings

Interfiliere Paris Fall Winter 2018-19 Overview

Knits, jersey and wovens gain added interest from multicoloured space-dye effects as two and three-tone combinations create broken linear patterns for a softer alternative to classic stripes. For performance fabrics retain their technical qualities while adopting a softer, melange knitwear inspired look.

Floral Outlines

Interfiliere Paris Fall Winter 2018-19 Overview

Traditional floral patterned lace in given a contemporary update with striking black outlines. Accented edges draw the eye to fragile embroidered blooms, highlighting their delicacy while considered placements and monochromatic contrast of pale pastels with black, add impact to fine lace and tulle.

From The Earth

Interfiliere Paris Fall Winter 2018-19 Overview

The Earth's geology is the inspiration for Fall/Winter 2018-19. Strata-like stripes and semi-precious agate layers in rainbow shades are seen as swirling all-over prints for both fabrics and trims. Marble effects lend a fresh look to the blocking trend as a mix of plain and patterned abstracted geos offer new ideas for colour panelling.

Exclusive Offer

FashionUnited readers can get free access to Trendstop's Fall/Winter 2017-18 Material Directions report, an essential guide to the season's material innovations direct from the catwalks. Simply click here to receive your complimentary report.

Interfiliere Paris Fall Winter 2018-19 Overview

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop: Sunny Lace, Wilson Lace, Tintex Textiles, Nilit, Charming Fabrics, Tex Tile Enterprise, Kewalram Indonesia, Roja Embroidery, Deep Blue by Sportswear, Pisa Tekstil, Bertheas & Cie all Fall Winter 2018-19

Fashion designer Neeta Lulla is popular among celebs, the Bollywood star is now entering the affordable wedding wear segment with a “budget friendly wedding" line. Her new label ‘N Bride’, is a fine balance between haute couture and prêt à porter for consumers who are focused on fashion aesthetics.

The USP of the brand is its ability to fuse western and ethnic silhouettes, prints and designs catering to varied tastes. Over the past few years, many girls looking for non-traditional weddings also want cut costs. And this line is aimed at a budget-friendly wedding.

Lilla says it is important to cater to the big middle class, which is going to be the next big consumer of luxury. Couture needs to be democratic and the vision is to make every garment a limited edition piece. Priced between Rs 30,000 to Rs 1 lakh, the collection will be available at fashion stores like Aza, Ensemble, Angasutra, Label24 Dubai, Vesimi Dubai, Bibi in London and Pernia's Pop Up as well as the flagship The House Of Neeta Lulla store in Juhu, Mumbai.

H&M taps Erdem for it's Newest Designer Collaboration

London-based designer Erdem Moralıoğlu is the latest designer to team up with Swedish fast-fashion retailer H&M for its annual designer collaboration.

Moralıoğlu follows in the footsteps of Karl Lagerfeld, Versace, Marni, Isabel Marant, Lanvin and most recently Kenzo, in teaming up with H&M to create a capsule collection for the mass-market retailer, name Erdem x H&M. Best known for his romantic designs and regular attendance at London Fashion Week, Moralıoğlu reflected on and reinterpreted the design themes from some of his most celebrated collections, mixing prints, textiles, and his delicate craftsmanship to create a new collection.

Erdem x H&M - H&M latest designer collaboration

"From the moment we started talking with Erdem about the collaboration, I was captured by his vision," said Ann-Sofie Johansson, H&M’s Creative Advisor. "For Erdem x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever." H&M officially announced the collaboration on Thursday afternoon, marking its 13th designer collaboration.

The new designer collaboration sees Moralıoğlu creating a women's wear and men's wear collection for H&M, marking his first foray into men's clothing design. "I am so happy to collaborate with H&M and to explore my work on a whole new scale including a menswear collection which I have never done before," said Erdem Moralıoğlu.

The Canadian-Turkish designer, who first launched his eponymous label Erdem 12 years ago, was previously named Women's Wear Designer of the Year by the British Fashion Council in 2014. The designer also won the Fashion Future Award in 2009 and Designer of the Year Award from Elle Style in 2010.

In honor of the Erdem x H&M collection, the Swedish fashion retailer has tapped famed Moulin Rouge director Baz Luhrmann to directed a teaser film for the upcoming collaboration. "For me, fashion is always about more than just clothing, it is a form of expression - a stand-alone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection," added Baz Luhrmann.

"It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time," added Moralıoğlu. The Erdem x H&M collection is set to launch on November 2, 2017, in selected H&M stores around the world and online at hm.com.

Erdem follows in the footsteps of Kenzo, Isabel Marant and Alexander Wang

Designers teaming up with high-street fashion retailers to offer the masses a more affordable range remains a relatively new concept. In the past, most leading fashion houses only offered diffusion lines of their main lines, which tended to be the slightly lower priced and more trendy focused lines of premium labels mainlines. However that all changed back in 2004 when H&M created its first designer collaboration collection with Karl Lagerfeld.

The creative director of Chanel and Fendi created an exclusive 30-item collection for the high-street fashion chain, which sold out at H&M flagship stores within an hour. The designer collaboration paved the way for future designer partnerships between mass-market fashion retailers and high-end labels, such as Target's recent collaborative collection with British designer Victoria Beckham.

Since H&M's initial designer collaboration with Karl Lagerfeld, the Swedish fast-fashion retailer has successfully managed to team up a new designer each year for its annual collection. Some collections proved to be instant hits, filling H&M stores with adorning fans like Isabel Marant x H&M, while others, such as H&M collection with Matthew Willamson, proved to be less popular with the public.

Has H&M scored another runaway designer collaboration with Erdem? Only time will tell.

H&M taps Erdem for it's Newest Designer CollaborationH&M taps Erdem for it's Newest Designer CollaborationH&M taps Erdem for it's Newest Designer Collaboration

Photo: Courtesy of H&M

Adidas debuts lifestyle app All Day

Adidas is to go beyond sport and fitness with the launch of a new lifestyle app.

The German sportswear giant introduced 'All Day', a new application that incorporates not only physical activity but also numerous information about health and lifestyle. In addition training goals there are yoga classes, meal information and advice on meditation and sleep. Specially designed for female users, the app is made up of experts divided into 4 themed areas: movement, nutrition, meditation and rest.

Meg Burich, the marketing strategy of the project, told the Fast Company web magazine Adidas has a desire to provide users with a long-term service that does not only provide fragmented information: "This is the key, we wanted to create an experience that could add value over time and could merge all these 4 areas into one place." Each month a new programme will be launched and added to its existing roster.

All Day will be promoted by influencers, industry experts such as yoga teacher Adriene Mishler, coach Stephen Cheuk and will have soundtracks created by Nina Las Vegas. For the promotion of the app, Adidas will organize specific events in different cities, launches on its social channels as well as collaborating with partner influencers.

Adidas is not the only sportswear company to have embarked on the lifestyle scene, other brands include Nike, Asics and Under Armor, who have developed separate apps which specifically address a lifestyle subject.

There are 13 discoveries available in the adidas All Day app as well as tools for users to create their own custom game-plan. According to adidas, it doesn’t matter if you’re a beginner or pro athlete, you’ll find something to enhance your life and get you closer to your goals.

Photo credit:Adidas All Day app, source: Adidas.com
Gucci to launch homeware and furniture collection

Gucci is extending its luxury quirky aesthetic to the home this September. The company announced a new furniture and decor line will debut during fashion week.

Gucci will sell furniture, crockery, soft furnishings and other household goods products both in its flagship stores and on its ecommerce.

Gucci to launch homeware and furniture collection

Gucci stated it would not operated separate stores for its furniture, rather merchandise the pieces throughout its current stores, with the 'home' as inspiration.

The collection will transpose Alessandro Michele's vision for the house, including his print-heavy designs and motifs. According to Luxury Daily, one such example is a red lacquered chair featuring an upholstered seat embroidered with a cat’s head and flowers. Other motifs seen on designs include the Gucci Garden's flowers, bees and butterflies, as well as tigers and dogs.

Gucci Décor will be launched from September with a global roll-out in Gucci flagship stores, online at gucci.com and selected specialty stores.

Photo credit: Gucci