Aditi Rao Hydari unveiled Grazia’s June cover at Pepe store

The latest edition of the fashion magazine Grazia has Bollywood star Aditi Rao Hydari on its June cover. The actress launched the cover in Mumbai in which she can be seen sporting Pepe Jeans outfits. Other than Hydari, the issue has a guide to high street fashion that lays out various choices– from ripped jeans to mesh separates to blue shirts and skinny bling.

Pepe Jeans London was founded in 1973 at a stall in London where its founders, Shah brothers, customised original jeans. Today, the brand is present in 60 countries across five continents. Pepe Jeans came to India in 1989 as a denim and casual wear brand. Over 20 years, the company has managed to get a dominant foothold in the Indian market. The brand has evolved as a total casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, jackets and accessories such as duffel bags, caps, and more recently, cotton casual pants. Pepe Jeans products are sold through 162 EBOs, over 1029 MBOs, and more than 237 large format stores across 110 cities.