Pepe Jeans news and archive

Pepe Jeans London opens three stores across Bengaluru in one day

British denim brand Pepe Jeans London, founded in 1973 on London's Portobello Road, has opened three stores simultaneously across Bengaluru as part of its Indian retail expansion. The stores, located at Phoenix Marketcity White Field, Indiranagar 100 Feet Road and HSR Layout, opened on 25 September 2026, bringing the brand's latest collections...

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Pepe Jeans promotes Johan Vercammen to chief retail officer

Spain-based fashion group All We Wear Group (AWWG) has promoted Johan Vercammen to the role of chief retail officer at denim brand Pepe Jeans. The appointment took effect in July 2026. Vercammen steps into the new executive position after serving as vice president of global retail at Pepe Jeans since October 2023. In the new role, Vercammen will...

People

Pepe Jeans owner Najib Mikati under investigation for fraud

The French National Financial Prosecutor's Office has opened an investigation into Najib Mikati, a Lebanese businessman with significant investments in several ready-to-wear brands, including Pepe Jeans and Façonnable. According to media reports confirmed by the PNF, Mikati is suspected of fraudulent enrichment. Mikati, who is also a former...

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Business|Interview

Marcella Wartenbergh, CEO of Pepe Jeans owner AWWG: ‘In the face of AI, humans must continue to provide emotion’

The face of the fashion industry continues to change, and with it come new challenges that put to test the well-established systems already at play. It is these imminent obstacles that FashionUnited spoke to Marcella Wartenbergh about. The CEO of the Spanish-based multinational, All We Wear Group (AWWG), took up the helm position in 2019, and...

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Marcella Wartenbergh named CEO of Pepe Jeans

Pepe Jeans has announced that appointment of Marcella Warthenbergh as the group’s new CEO. The company said in a statement that her responsibilities include increasing the sales performance of group’s brands - Pepe Jeans London, Hackett and Façonnable, complete the group’s digitalisation process and consolidate its presence in the main global...

Retail

Future Lifestyle to acquire Pepe Jeans India

Kishore Biyani-led Future Lifestyle is in advanced stages of negotiations with Pepe Jeans to acquire its local arm and merge with its own Lee Cooper portfolio to create one of the country’s biggest casual wear, suggest media reports. Pepe Jeans India is a fully owned subsidiary of Barcelona-based Pepe Jeans Group, which counts LVMH-owned L...

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Video

Video: New Collection AW18 Pepe Jeans

Press Start: New Collection AW18 | Pepe Jeans. Source: Pepe Jeans London, YouTube.

Retail

Pepe Jeans spreads retail, opens a children’s store in Mumbai

Pepe Jeans has seven stores dedicated exclusively to children. The seventh store was opened recently in Mumbai. The other kids’ stores are located in: Mumbai, Kolkata, Bangalore, Ahmedabad. The Mumbai store is, spread across 560 sq ft, follows the brand’s basic DNA in store design while adding strategic pop colors and a different set of props...

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Video

Video: Pepe Jeans celebrates its 45th anniversary

It was 45 years ago that Pepe Jeans London began its adventure and launched a stall on London’s Portobello Market. Source: Pepe Jeans London, YouTube.

Retail

Pepe Jeans opens 219th store in India, this one in Hyderabad

Pepe Jeans London is spreading its retail network across India. Now it has opened its 219th store and this one in Hyderabad’s Habsiguda area. Spanning across 1,350 sq ft. the store has a vibrant feel with fun props like lamps, trunks, spools etc. Tejaswini S Nigam and Chetan Thakur from the India design & VM team of Pepe Jeans London, says the...

Retail

Sidharth Malhotra is the new face for Pepe Jeans in India

Pepe Jeans India has signed up Bollywood star Sidharth Malhotra as its first ever Indian brand ambassador. A fascinating mix of classic movie star with an irreverent, urban edge, Malhotra’s unique style, confidence, and charisma makes him the perfect advocate for Pepe Jeans’s newest Spring Summer 18 campaign “MadeToCreate”. The campaign is all...

Retail

Pepe Jeans to spread retail, open four stores in Indonesia

Denim and casual wear major Pepe Jeans will open around four EBOs to strengthen its retail footprint in Indonesian market. The brand has retail presence in 61 countries currently. The brand will open three stores by next month while the fourth store is slated to open by August. It has more than 215-220 exclusive brand outlets and has recently...