Allen Solly woos Infosys employees with smart casuals

With India’s top IT company Infosys announcing a new dress code for its employees, who can now wear smart business casuals on working days. A lot of opportunities have opened up for a brand like, Allen Solly from the house of Madura Fashion & Lifestyle. Allen Solly has announced a 25 percent discount on its smart casuals range, exclusively for the Bangalore-based IT services company's employees.

As of now, both the categories are retailed through Allen Solly stores which also sell other categories under the brand’s portfolio. The company operates 207 exclusive stores of which 35 percent are company owned contributing almost 50 percent share of Allen Solly’s annual sales. With retail expansion plan of opening 40-50 exclusive stores every year, it further expects boost in its revenues driven by exclusive outlets.

The Allen Solly brand reported Rs 550 crores sales last fiscal and expects to register Rs 800 crores this fiscal year end. Plan is to touch Rs 1,000 crores mark in the financial year 2015-16. While almost all physical retailers and brands are keen to divert their attention to ecommerce, Allen Solly, which witnessed 4 percent of the sales coming from this route, wants to continue focusing on the brick-and-mortar retail route as its main revenue earner instead of online sales.

Even though demand is more in metros like Delhi, the company also wants to open stores in Tier II cities during 2015-16.