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AllSaints to present AW16 collection during Tokyo Fashion Week

By Vivian Hendriksz

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Fashion

AllSaints has its sights set on expansion in Japan as the edgy apparel label announced plans to host its Autumn/Winter 2016 presentation in Japan during Tokyo Fashion Week.

The London-based brand is set to host a womenswear and menswear presentation on March 17, to coincide with the launch of its debut store in Japan. The store, which is located on Harajuku Cat Street in Omotesando, Tokyo, officially opened its doors last week and is set to be the first of many to open in the country over the next year. The store opening comes months after AllSaints debut pop-up store opening in Osaka, which is set to be followed up with its e-commerce launch this April.

The presentation will be part of AllSaints AW16 showcase and follows on from a series of presentations the label held for the range during New York Fashion Week and London Fashion Week. The showcase also aims to strength the brand's presence in the country. "The documentation of Tokyo’s cultural landscape has informed so much of my creative palette over the years," said chief creative officer Wil Beedle to WWD. "So bringing AllSaints to Tokyo Fashion Week, and launching the latest chapter of the brand’s global journey in Japan, is both exciting and inspiring.”

AllSaints
AW16
TOKYO FASHION WEEK