Amul plans new collections under Macho and Poto

Amul Innerwear from J G Hosiery is one of the top three Indian innerwear brands, founded and managed by the Seksaria family. Having seen a positive winter last year, the company is looking forward to robust growth in next two to three years. “After closing the year with Rs 900 crores turnover, we expect the topline to grow by at least 25 percent,” opines Sandeep Seksaria, Director, J G Hosiery.

New collections on the anvil

The company now plans to increase its range in casual wear under Poto. “We launched this brand looking at the growing demand for casual wear. Poto was launched it in 2010 and is doing well,” informs Seksaria, adding, “We are planning new collections under Macho and Poto. We will introduce new designs, styles and colours. We follow two seasons for a new product, summer and festive. We will launch the collections for the festive season. In knitwear categories, the brand plans to add new products in casual and inner wear.”

After launching Amul in 1980 as a local North Indian brand, gradually Amul is spreading presence across the country. The company launched Macho in 2005 to cater to customers looking for variety and quality in the higher price segment. “Over the years, the brand has done well. Now, we have two brands at two different price points and for two different categories,” explains Seksaria.

Strong pan-India MBO network

The brand is available in almost a lakh MBOs across India. It has 600 distributors across the country. Elaborating on their retail reach, Seksaria says, “We are in large formats like Metro, D Mart, Megamart, Vishal and Aditya Birla More. We are planning to increase in depth and width. We may also open EBOs in five years time when consumers will have more products to choose. That will drive them to come to an EBO.”

The company also exports to the Middle East and South Asia and is looking at venturing into ecommerce space. “We are in discussions with a couple of online retailers. In the long run, the difference between any retail format can’t be substantial. There can be a difference of four or five percent because of a difference in the model. We have to have equal realisation from online and brick and mortar,” sums up Seksaria.