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Brands ready with chic Winter/Festive range for women

By Sujata Sachdeva


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Women are increasingly showing interest in western fashion, which is trendy yet appealing to Indian sensibilities. Taking note of this, brands are readying a Festive/Winter wardrobe which has traditional, fusion and western silhouettes in a variety of fabrics and colour and combinations.

Festive/Winter-ready wardrobe

Catering to modern, fashion-conscious and independent women, brands are creating styles and designs for Autumn/Winter which also happens to be the festive season. A blend of fabrics and rich colour palette is on offer from most of them.

Fusion Beats, for instance, is creating two kinds of lines: one for autumn and other for winter. The autumn range is colourful, with a lot of innovation in colours and designs. The new addition is column kurtas this season. “Our collections include tops, tunics, dresses, kurtas , jumpsuits, sweaters, and jackets, which are all fashion products. Our prints are our USP,” informs Radhesh Kagzi, President, Fusion Beats.

Fusion wear brand Desi Belle is ready with its Fall/Winter range which has everything that goes under the transitional segment. The brand first started making only tunics and tops but now also offers leggings, plazzos, skirts and more. Latin Quarters, in addition to viscose dresses, has varied styles in maxi dresses, suede & PU jackets, cozy sweatshirts and glam gowns. The fashion trends in women’s western wear category, according to Saurabh Jhingan, Director and Co-founder, Latin Quarters, are crop tops, maxi dresses, jeggings, PU & suede jackets, knitted & bodycon dresses, embellished tops.

Brand 109°F has a western wear line which includes denim, tops, dresses, bottoms, pants, skirts, tunics and some unique shirt styles also offers basic five pocket jeans with a lot of washes. “This season we are looking at boot-cuts,” informs Rahul Mehta, Managing Director, 109 F.

Chhabra 555’s product line includes the whole gamut of Indian ethnic wear for women including saris, suit, dupattas *,* lehangas and unstitched fabrics. Elaborating on the new additions to its range and growth plans, Asheeta Chhabra, Director, Chhabra 555, says, “This year, our style statement for Chhabra 555 is fresh, innovative. The statement defining trends include lehengas with jacket-styled blouses, anarkalis with modern embellishments and trail, angarkhas with volume, ghararas and shararas with contemporary cuts, jacket suits with culottes or pants and bright pre-pleated saris with unconventional glamorous blouses, long suits with palazzos and tunics with innovative hemlines ranging from asymmetrical and irregular.”

New fabric blends, colours and accessories

Fusion Beats does a lot of innovation on fabrics and uses multiple fabrics ranging from cotton, viscose, Liva, polyester, wool and linen. As far as colour-scheme is concerned, Kagzi says, “Autumn/Winter is all about bright colours. Though we have a fair combination of bright and pastel colours, there is a lot of room for experimentation.”

Winter colours are muted and dark at 109° F. “Colours are sophisticated like fawn, grey. But Indian consumers want bright colours irrespective of the season. So we will have a fair sprinkling of bright colours too. We have used wovens as well as knit fabrics and natural fabrics like linen. We also use polyester based fabrics and a wide range of fabrics like dobbies, structures and solids. During winter, emphasis is more on manmade fiber,” explains Mehta.

Western clothing label for women, Inlook makes long and short kurtis , T-shirts, tops, tunics, leggings and trousers. It uses different type of fabrics like georgettes, Lycra, linen, cotton, printed fabrics and for blazers, the company imports fabric from countries like Korea and Japan.

Jashn caters to trendy Indian women with a wide range of saris in cotton, georgette, chiffon, and woven fabrics. “We use lots of metallic fabrics, lots of variations in terms of cuts and designs in salwar-suits. We do many innovations on embroidery. Floral prints and light weight embroidery are in trend at the moment,” Rahuul Jashnani, Managing Director, Jashn exclaims.

Fusion Beats