Elaborating on new additions and growth plans for the future, Asheeta Chhabra, Director, Chhabra 555, says, “Recently, we added stylish silhouettes ranging from embroidered palazzo suits, jacket styled lehengas and tunics with in-trend bottoms. We have followed an aggressive expansion plan across India and plan to focus on this in the future as well. We are aiming for a 50 percent increase in year-on-year turnover with the help of improved conversion rates and an expanding network of stores.”
Chhabra 555 has built relationships with customers spanning generations. The ability to meet the entire family’s wardrobe requirements, for special occasions, is its niche. “We have conducted extensive customer profiling over the years and now manufacture different lines to meet modern customers’ standards in variety and individuality of choice. The designer lines are clearly differentiated by their pricing concept, which in turn reflects the materials utilised, the product finishing and the visual detailing of the various merchandise options,” she informs.
Talking about the seasons’ shade-card, Chhabra says, “We suggest ditching traditional tones as there is a refreshing palette to choose from. We have juxtaposed such colour combinations which have not been used before including bejewels with pastels, colour blocking with multi-hues, bright tones are intermixed with monochromes. As per global trends, one can display an umbrella of innovative hues as the landscape of colours are evolving rapidly and coming up with never seen before hues.”
Exclusive masterpieces are adorned with quality driven trims and accessories including stoned buttons, broad embroidered borders, silver and golden gotta trims, collars with cabochons, bejewelled cuffs, adorned waist belts. Fabrics include chandelier laces, georgettes, chiffons, chikankari on unconventional shell fabrics with a bit of jute, velvet and raw silks. Raw silks are majorly added to the lehengas , skirts and anarkalis borders while net has been used in the combinations of satins and georgettes.