Co-optex unveils linen shirts range under ‘LICO’

After launching a line of organic shirts, the Tamil Nadu Handloom Weavers’ Cooperative Society popularly known as Co-optex has now unveiled a collection of linen shirts for men under brand name ‘LICO’ around the festive season.

The yarn for these shirts has been sourced from marketing agencies in the domestic linen yarn segment. The shirts are available in two ranges viz. linen by linen variety in six colours and linen by cotton in 10 colours at all Co-optex showrooms across the country. Last year, Co-optex had introduced silk shirts for the festival season.

With customers once again showing interest in handloom saris, Co-optex has been pushing for some rare varieties such as Koorainadu , Chungudi and Chettinadu . Increasingly creating merchandise to suit the sensibilities of today’s young consumers, Co-optex has launched 300 varieties of organic silk saris and T-shirts for the festive season around Diwali. The company is aiming for a sales target of Rs 365 crores during the season.