ColorPlus takes on A/W with innovative range
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Fashion
This Autumn/Winter '15, ColorPlus presents a collection that provides complete solution to a man’s wardrobe. “As the line between casuals and formals is diminishing in menswear, there is certain need for refined classics. ColorPlus stands true to ‘smart casual dressing’ that evolves with contemporary styling without diminishing its colour, comfort and craftsmanship that casualwear brings with it,” explains Hetal Kotak, Brand Director, ColorPlus & Park Avenue.
Options for the festive season
The new collection is sharply defined with attention to details. Micro prints are in trend and that has been captured through different fabric surfaces. Textures interplayed with different fabrics and yarns have been developed through shirts, trousers, T-shirts and blazers. “The consumer is aware of his style needs and invests in quality products, which have led us to keep innovating and presenting new products every season,” informs Kotak.Adding further, he says, “The brand strongly believes in innovation and craftsmanship and this has been the brand's mantra since its inception. It has led this path in the 90’s for the industry by introducing wrinkle-resistant 6030 process for 100 percent cotton shirts when predominantly man-made fibres were popular and various other innovations in fabrics, finishes and the garment.”
The season’s collection begins with accentuated pastels and mid tones in neo geometrics patterns. Apt for early autumn, caramel beiges and honeyed tones in windowpane checks and variegated patterns give a modern twist to soft pastels. As autumn peaks, yellows and greens take a more tropical and organic tones to give a nostalgic and poetic essence with vital yellows and greens in saturated tones giving warm yet an energetic feel. Blue continues to be an inevitable colour for this season. It is used as navy, rich indigos and azure tones teamed with highlights of pale aqua and jewel tones in textured bases. When the season approaches festive spirit and fervor, ColorPlus presents crimson and Persian red blended with clementine orange in rich micro dobby and satin bases.
Complete lifestyle solutions for men
ColorPlus today is a complete lifestyle brand complementing every facet of a man’s personality: at work, leisure or those special moments giving every reason to be the preferred brand to the up market, trend-savvy, sophisticated and discerning Indian man.“At the core of ColorPlus success is the product with clear focus on colour, craftsmanship and comfort. From the very beginning innovation has been the hallmark of the brand. Its innovations include wrinkle-free chinos, golf ball wash, wrinkle-free linen, stain free shirts and many more. ColorPlus uses the highest quality fabrics and finishing processes that give the user unique comfort and tactile feel. It is also constantly evolving with its customers offering tailored fit and contemporary fit for the newer fitter audience,” says Kotak, elaborating on the brand’s USP.
The brand provides a range of accessories to go with its apparel range. The accessories include belts, wallets, socks, 100 percent linen ties, 100 percent wool ties, knitted ties, innerwear and hand-crafted bags in premium calf leather. It has a dedicated in-house design studio with design teams for each product line.
“Intensive research is conducted through forecasting websites, visits to fabric mills to unearth and formulate new innovations in fabrics. Kotak informs, “We retail through exclusive ColorPlus showrooms across India and the Middle-East and leading multi-brand outlets. The range is also on our website as well as RaymondNext , Amazon, Jabong and Myntra. ColorPlus is present in Saudi Arabia and UAE through exclusive ColorPlus showrooms and ‘The Raymond Shop’.