Daniel Hechter A/W offerings are four prime collections

Daniel Hechter, the premium lifestyle apparel brand has come up with a wide range for the ongoing Autumn/Winter. The brand is offering four prime collections as per global trends. Meanwhile the brand is also spreading its retail and increasing its presence online.

Four collections to warm up winter

“This winter Daniel Hechter has come up with four prime collections. They are: Classic with a Twist which is a trademark Daniel Hechter formal shirts with some twist; French Fashion Ceremonial Classics a line of perfect evening wear; Athletic a casual collection; and Blue Blanc Rouge, the flagship story from the brand which represents the colors of French flag,” explains Shibani Mishra, Chief Marketing Officer, Indus League.

Daniel Hechter’s collections are priced between Rs 999 to Rs 9,999 and retailed through their boutiques and select Central. The product range includes shirts, trousers, T-shirts, suits and jackets. The brand has launched jackets and waist coats in super fine jacquard fabrics and velvets. “The collection is as per global trends. Hence, we are looking towards an eventful season with good business growth. We have come out with festive suits, jackets and waist coats,” informs Mishra.

Mishra points out that winter is a season for mix and match apparels and for that they have cropped jackets with ultra-soft construction and new shapes for fancy detailed trousers. “A sharp and new look has been given to coats and ceremony jackets. The collection reflects the quality of fabric used. Especially in shirts, fine woven fabrics made with high twisted yarns and fancy dobbies have been used,” explained Mishra. She goes on to add that Daniel Hechter has always offered premium products without compromising on quality.

Giving an insight on the colours in trend she says, “Two tone contrast coloured yarns in fabrics give density and warmth. Strong trend is for colored grays, violet and green. Deep colored illustrating the past trend of a new blue, less navy and more luminous. Other colors which are in trend are luminous brown, deep green and deep ochre. Powdered colours for full winter delivery opened on brushed cotton and flannel touch, light blue, light grey, ecru and off white yellow. As a brand we believe in the grace of French fashion. We combine European tradition with a sense of style and elegance offering a cosmopolitan flair with a creative twist,” she emphasized.

Retail expansion the way forward

The brand is present in most Central stores besides its own exclusive brand boutique stores. “Daniel Hechter is available through our online partners like Fashionara, Flipkart and Myntra and is selling well. We are also in talks with other online channels to establish greater presence in the online space. We are tapping Tier II cities as the brand is still not present there,” explains Mishra.