Dennis Morton unveils premium silk range for men

Men’s apparel brand Dennis Morton has unveiled a new range of premium silk wear across its stores in the states of Kerala and Tamil Nadu. The company has also undertaken a rebranding exercise and would be announcing a new logo and tagline in line with their retail expansion plans.

The brand would introduce product innovations in silk like mandarin collars, pin tucks and contra collars, which have not been experimented with in the menswear category. Conceptualised by costume designer Sameera Saneesh, the new styles are expected to appeal to young consumers. The brand having presence in major textile showrooms across Kerala and Tamil Nadu also has its own exclusive online store.

Dennis Morton was launched by the G'Sons Group in 1998. The Group, with a history of over 80 years, started its journey as weavers in Kannur and later moved to garment manufacturing and garment retail from the last 30 years. The brand promises a unique blend of premium fabric, style, comfort, fashion, tradition and exquisite detailing in all its creations.