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Dior 'indefinitely' postpones upcoming Hong Kong menswear show

By Don-Alvin Adegeest


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Dior FW24. Credits: Dior

Dior has unexpectedly deferred its Pre-Fall menswear exhibition planned for March 23 in Hong Kong, declaring an "indefinite" postponement.

The luxury fashion house, managed by LVMH, offered no explanation for the last minute cancellation, a development corroborated by local authorities as reported by Dimsum Daily.

With merely a month remaining until the scheduled event, arrangements for travel and accommodation for both production teams and attendees would have been well underway. The chosen venue for the showcase, the Kai Tak Cruise Terminal, may have encountered logistical hurdles and delays in orchestrating such a large-scale affair, although this was not confirmed.

Dior's decision to postpone its show leaves the rescheduling date uncertain. The lack of clarity regarding if or when the event will be reconvened adds to the intrigue surrounding the postponement.

Some industry observers suggest that Hong Kong's allure as a luxury shopping hub has diminished in recent years under Chinese governance, partly due to a decline in post-pandemic consumer spending. However, this shift did not dissuade Louis Vuitton from staging its menswear presentation with Pharrell Williams last year, indicating varying strategies among luxury brands in navigating the market landscape.

Adrian Cheng, chair of the Mega Arts and Cultural Events Committee, hinted at potential future collaborations by sharing a photo on social media featuring himself alongside Dior's global ambassador and French football sensation, Kylian Mbappé, with the caption "See you in Hong Kong," Dimsum Daily said. This cryptic message could hint at a last minute cancelation between Dior and its Hong Kong counterparts.

Kim Jones