Dior unveils new website

Dior is stepping up its digital game. The world renowned luxury brand unveiled its new website at the end of 2018. The newly revamped platform takes a more omni-channel approach, and features pre-orders, personalization, and an e-magazine. Their women's ready-to-wear collection is also available on their website for order for the first time in the brand's history. The brand hopes to make the website more of an experience rather than just an online shopping destination.