Faballey introduces special styles for plus size women

Faballey.com, the online fashion destination has introduced ‘The Curvy Ladies Special’- outfits in XL size for young women. The new range offers fashionable and chic outfits to young women, who prefer bigger sizes. The ‘Curvy Ladies Special’ collection includes elegant dresses, cute skirts, quirky shirts and smart tops. Recently, the company had launched an innovative campaign titled #Unfollow. The campaign takes inspiration from the idea of being the ‘Girl Uninterrupted’ or empowering women everywhere to be comfortable in their own skin.

Starring the stand-up comic Radhika Vaz, the Faballey #Unfollow campaign challenges the stereotypical notions of improper, unprofessional or inappropriate dressing for a woman. It aims at challenging every stereotype and convention that impedes a woman’s pursuit of freedom. In a path-breaking video, a confident and nude Radhika Vaz showcases a woman who is finally standing up to the fact that she is not going to conform to the rules laid out for her by everyone around her.

Faballey launched in 2012 by Shivani Poddar and Tanvi Malik, started as an online accessories store selling a highly curated collection of quirky jewelry, bags and shoes. The company follows an inventory led business model, with a strong in-house designing team, technology team and a very tight vendor network to ensure that the turn-around times remain minimal.