Fashion brands are turning to influencers with fewer followers

In the age of authenticity, brands are turning to influencers that are relatable and trustworthy. This means companies are embracing those with smaller social media followings, such as nano and micro influencers for a more genuine return on investment. Nano influencers are defined as having 800-10,000 followers, and micro influencers 10,000 to 50,000 followers. Some, according to a report in Business Insider, are collaborating with those who have as few as 100 followers.