Fashion's next big thing? The luxury pet market

With 88 million households in Europe owning a pet it is no wonder luxury brands are targeting the upper echelon of the market to sell high-end accessories and haute couture pet wear. Gucci, Prada, Versace, Missoni, Louis Vuitton, Ralph Lauren, Hermes, most catwalk houses will allocate a small collection to man’s four-legged friend. Some even design breed-specific items, as if to signify the importance of fit. The impetus, of course, is craftsmanship, which must be on par with that of ‘regular’ sized accessories.