Future Lifestyle sets-up a design studio in London

Apparel retailers in India are understanding the need to bring fresh fashion products quickly to store shelves. With fast fashion brands like Zara and Forever 21 witnessing success in the country, Kishore Biyani-led Future Lifestyle Fashions has set up a design studio in London following their footsteps. The studio will launch its first fast fashion brand with global design sensibilities in Spring/Summer 2016.

Located in Victoria, London, Future Style Lab has an international team of designers and merchandising experts, who are working upon giving a global fashion twist to brands under Future Lifestyle portfolio such as Lee Cooper, Indigo Nation, Scullers, Urbana, John Miller, Jealous 21, UMM and RIG, while developing the new fast fashion brand to be launched soon.

The company recently brought Manjula Tiwari from fashion and lifestyle e-tailer Jabong on board to lead Future Style Lab. Tiwari has over two decades’ experience in the fashion industry and was involved in introducing global brands such as Esprit and United Colors of Benetton in India. The design team will be led by Ainsley Dart, who has directed large design teams of multi-product, fast fashion brands and worked with textile suppliers such as Courtalds and Dewhirst.