Gieves & Hawkes launches new textile identity designed by Araminta Campbell

Following the reopening of its flagship store at No. 1 Savile Row in London, Gieves & Hawkes has unveiled a new textile identity created by Scottish luxury brand Araminta Campbell. Named the House Check, the tweed is described as a modern-day heirloom and intended to become part of Gieves & Hawkes’ visual language.

Campbell drew inspiration from Gieves & Hawkes’ store at No.1 Savile Row and its military, naval and royal associations to create the pattern. The tweed combines two shades of navy with green for softness, depth and movement, the brand said. Red and gold reflect the metallic detailing and braiding of ceremonial uniforms, while the green also evokes the British landscape. A fine basket-weave structure repeats the cording and twisted ropework found on military dress.

“My role was to take the history, character and creative vision of Gieves & Hawkes and translate it into a textile that could only belong to this House,” Campbell said in a statement. “Every decision—from the architectural proportions of the check to the balance of its colours and woven structures—was considered in detail. We worked through seven design rounds to create something with depth, integrity and the ability to endure.”

Joshua Scacheri, design director of Gieves & Hawkes, said the partnership with Araminta Campbell was about establishing a textile identity that belongs unmistakably to Gieves & Hawkes. “We are tailors rather than specialist textile designers, so it was important that we worked with someone exceptional in her field. Araminta’s understanding of British craft, colour and woven storytelling made her the natural choice to realise that ambition,” Scacheri said.

The House Check will be featured in upcoming collections from Gieves & Hawkes, the brand said, evolving through new fabrications and categories.