The organisers will also organize a two-week run-up campaign dedicating each day to a single company to partner in a day-long offers and contests for consumers. Sources say that while along with Google and participating e-commerce companies have decided to invest heavily in online advertising, consumer brands will do offline campaigns such as hoarding and other outdoor activities.
With online shopping picking up pace in India, the third installment of GOSF is expected to garner bigger hype and interest than the last two years. This year, the organisers also plan to introduce digital walls in various cities where consumers can order through their smartphones by scanning the QR codes of the products. Google started GOSF in 2012. Last year it got almost 16 million hits on all partner sites despite technical glitches on the first day, and almost 40 percent of the traffic was seen coming from Tier II and III cities.