Gucci scored highest social media interactions at MFW

Gucci scored the most interactions on Instagram during Milan Fashion Week as part of the men’s catwalk season last week.

According to Blogmeter’s Instagram Fashion Index, which analyzed the social profiles of the 56 brands that showed their collection between 10 and 14 January as part of the official calendar of the National Chamber of Italian Fashion, Gucci saw an engagement of over 1.8 million interactions, followed by Prada, 956,000 and Alexander McQueen, with over 523,000 total interactions.

Rounding out the top five are Armani with 506,000 interactions and Fendi with 454,000.

Blogmeter is a tool offering brands comparative analysis to monitor their online reputation and the performance of messages related to both its brands and competitors.

Gucci social media screenshot