Her Grace to add lingerie and nightwear range

Winter wear brand Her Grace from Rose Marie Knitwears offers a wide range of products that includes sweatshirts, jackets, long coats and blazers for women. Talking about the collection, Arun Jain, Director, Rose Marie Knitwears says, “When winter starts, demand for jackets, coats, and blazers increases. Along with other products, we also make printed coats in bright colours and have received a good response for that. We plan to add summer products to our range soon.”

Sweatshirts gain popularity

Nowadays sweatshirts category has undergone many changes. Now they are fashionable, having different prints, mix and match of colours. “The fabrics we use for sweatshirts are cotton, crystal and polyester and for coats we use all imported fabrics. We are mostly using bright colours. Along with pink, we have also introduced orange and denim blue colour,” avers Jain talking about the new collection.

There is not much growth in other categories as compared to sweatshirts. Talking about the rise of sweatshirts category, Jain says, “Sweatshirts are more in demand because the temperature is not so cold and sweatshirts have more fashion elements compared to other winter wear products. While sweatshirts can be worn for four to five months, coats and jackets can only be used when the temperature is extremely cold. So the demand for sweatshirts is only going to rise.”

Jain sats, sweatshirts with hoodies with zipper and without zipper are in trend but Her Grace has also experimented with different prints, mixing and matching of windcheater with sweatshirts and reversible sweatshirts this season. “We have different neck shapes like round, collar, semi collar and hoodie. We also make sweatshirts which are reversible, interlined, quilted and with furs,” he explains.

Lingerie and nightwear the next additions

After establishing the winter wear category, Her Grace now plans to launch night wear and lingerie in the forthcoming summer. Jain also expects to witness 15 to20 percent business growth this year.

The brand is available with 650 MBOs. “For this winter we also teamed up with large formats like Reliance Trends and Shoppers Stop and we are already working with Chunmun. We are also available online but don’t follow their discount strategy,” informs Jain.