Her Grace unveils three sweatshirt styles to combat winter

Classified into three categories as per their functionalities and uses, the sweatshirts collection from Her Grace are available in reversible, fur-made and quilting versions for this season. “Apart from this, we have introduced ladies tops, short coats and jackets. Of these, short coats are generating a tremendous response from buyers. Owing to mild winters, this season appears good for sweatshirts sales as demand from all quarters is positive,” states Director-duo, Arun and Bhupinder Jain, Her Grace.

For summer, the brand is ready with a range of T-shirts and ladies tops. However, for now there are no plans of expanding the summer cloths’ production.

Sweatshirt collections for winter

This winter, bright colours like red, blue, pink among others are in vogue. “Since we cater mainly to women and teenagers’ segment, having a colourful collection is important for us,” they say. The brand’s range consists of short coats made of synthetic and cotton fabric in the range of Rs 2,500 to Rs 3,000 that are quite popular among youngsters. Other winterwear products helping the company in doing brisk business is sweatshirts. Introduced in three verities, sweatshirts prices range from Rs 1,000 to Rs 1,800. Another category, jackets in leather and cotton are priced between Rs 2,500 to Rs 3,500.

Expanding MBO network of the brand

The company, as of now has a pan-India presence through a network of 700 MBOs. Elaborating on their retail plans, the duo says, “The numbers are further bound to increase by next year as plans are in pipeline to add 50 more outlets. As far as opening our own exclusive outlets are concerned, we haven’t planned anything as yet.”

Her Grace also has a tie-up with e-commerce platforms for online retailing. The brand’s range is presently on Snapdeal and Flipkart. Meanwhile talks are on with other major online players to increase retail.