Hong Kong Fashion Week takes off to a gala start

For 20 years, Hong Kong Fashion Week for Spring/Summer has enjoyed an international reputation for excellent sourcing in a highly professional environment. More than 1,200 exhibitors from 18 countries and regions are taking part in the 22nd HKTDC Hong Kong Fashion Week Spring/ Summer ’16 which runs from July 6 to 9 at the Hong Kong Convention & Exhibition Centre (HKCEC).

Eight groups pavilions, including the event’s largest from the Chinese Mainland, are representing a diverse range of markets, including Japan, Thailand, India and South Korea.

India in focus at HKFW

India has emerged as the second largest exporter of textiles after Mainland China. With a supply chain covering production of cotton fibres, fabrics and garments, India’s textile and garment manufacturers are highly competitive in the world market. To promote garment industry, the Apparel Export Promotion Council has organised the Indian Pavilion at Hong Kong Fashion Week for Spring/Summer for the 13th consecutive year.

“This year, we have come with 65 Indian companies to promote casual garments for men, women and kids; scarves; shawls; sweaters and T-shirts which are all made in India. Hong Kong Fashion Week is an international show that draws buyers from all over the world. A lot of customers from European and the US buying offices in Hong Kong visit this fair regularly to look for new vendors. That’s why Indian companies have maintained a strong presence in the fair,” said Pravin Agarwal, Executive Committee Member, Apparel Export Promotion Council.

Wide zones display the latest

Under the theme ‘Tribal Safari’, the fashion week features a wide array of product zones including; ‘International Fashion Designers’ showcase, ‘Emporium De Mode’, ‘Fashion Jewellery Feast’, salon of Scarves and Shawls, Denim Arcade and Bridal & Evening Wear.

Fashion Gallery is the largest zone, showcasing designer labels and top brands, while International Fashion Designers’ Showcase is an exciting space for trend-setters. Men in Style segment gives exhibitors of menswear prominence. Retailers are value-adding through accessories and exhibitors are catered for in a number of zones such as World of Fashion Accessories, Handbags Select, Salon of Scarves and Shawls and Fashion Jewellery Feast.