Hrithik Roshan’s HRX to expand its product basket

Bollywood actor Hrithik Roshan, who is associated with apparel brand HRX plans to offer more under the brand’s product portfolio. The brand will now expand its line to sunglasses, footwear, fitness equipment and deodorants. The company also plans to retail HRX products through multi-brand retailers.

HRX is a joint venture between Hrithik Roshan and Exceed Entertainment, an entertainment management company, and the Wild East Group, a brand management and brand extension company.

Roshan recently launched his second label called HRX Signature Collection, more on the fashion side unlike the first one, which was meant for fitness and sports freaks. The actor had partnered with Myntra.com, to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The collection is a combination of style and substance with inspiration drawn from the actor’s active lifestyle.