Hugo Boss expands kidswear licence deal

German fashion group Hugo Boss has extended its Boss Kidswear licence agreement with distributor Children Worldwide Fashion Group (CWF) to include the Hugo Kids brand.

CWF will take on the design, production and worldwide distribution of the Hugo Kids collection, developed for boys and girls aged 4–16 with a focus on teenagers. The product range offers complete “mini me” looks, including T-shirts and sweatshirts, elevated with the red label logo and seasonal prints to correspond with Hugo’s fashion collections for adults.