For nearly 15 years, Inlook Fashion has been catering to the women’s western wear segment. The brand, which offers a variety of products, enjoys strong customer recall across the country despite not retailing through EBOs, MBOs, or large format stores. Talking about the brand’s inception and journey so far, Haresh Patel, Partner, Inlook says, “I deal in women’s western wear since I have been in this field since my childhood. I have a great sense of understanding and knowledge about this field.”
The company makes long and short kurtis , T-shirts, tops, tunics, leggings, and trousers. The target is women above 18 years of age. The company uses different type of fabrics like georgettes, Lycra, linen, cotton, printed fabrics, and for blazers, the company imports fabric from countries like Korea and Japan.
He believes, the market for women’s wear is very huge, as Indo-western culture has grown. Inlook Fashion products are available across India in places like Gujarat, Delhi, Chandigarh, Raipur, Tamil Nadu, Chennai, Bangalore, and Ernakulam.