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Jabong plans aggressive expansion under kids’ wear

By Sujata Sachdeva

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Fashion

Leading online fashion platform Jabong launched in 2012 is now focusing lot more on kids’ wear. The platform brings latest fashion and a wide assortment of clothes at the fastest delivery time with excellent customer service. Jabong has roped in an interesting mix of brands and popular character merchandise for kids like Disney, Angry Bird and Pokemon et al.

Kids fashion a lucrative segment

Explaining the reasons behind its focus on kids’, Animesh Singh, Head-Brand Marketing, Jabong.com, says, “Kids’ wear is one of the fastest growing categories on e-commerce. Kids fashion is now being influenced by latest trends in women’s and men’s wear, more so by international brands and designer labels. Kids fashion is evolving like never before. Technological exposure is one of the biggest factors triggering change.”

Jabong is one of the fastest growing e-commerce websites for online shopping of fashion products, and has more than 1,500 national and global high-street brands, kids’ wear and sports brands, Indian ethnic wear and designer labels. “Our journey has been a very enriching. We are constantly adding brands under our banner, fashion giants like Mango, Tommy Hilfiger, Fox, Elle which have kids’ wear as well,” avers Singh.

The starting price for kids’ wear on Jabong is Rs 249. It also has a denim selection for kids with top denim brands. These include: Ruff, Gini & Jony, Benetton Kids, US Polo junior and Little Kangaroos. Singh feels, the denim segment holds huge potential and is still untapped. “Clocking a whopping 400 per cent growth from the kids’ category last year, we are excited to further build this category and have more customers come back to Jabong,” he says.

Kids’ denim and casual wear enjoy a huge market share in India. Jabong has been witnessing high growth in this category, and plans to expand business under this range by associating with events like India Kids Fashion Week (IKFW). All market players are now developing categories such as infant wear, kids' formal wear, kids' ethnic wear, swim wear and casual wear, along with a wide range of other merchandise for children and the company wants to build its portfolios around them.

Singh says both metros and non-metros have equal share in kids’ wear sales. “Non-metros have a higher potential compared to metros. Initially, we had seen a lot of traction from metros but of late it’s more from non-metros,” he states.

The company has seen a major move towards branded and designer wear in this. Taking advantage of growing awareness and purchasing power, the platform has stocked a wide range of styles and designs under. “We have observed 400 per cent year on year growth in kids fashion. We have huge growth plans as the sector has immense potential and is growing at a rapid pace. We are consistently building the assortment,” concludes Singh.

Jabong