Jabong to launch Buggati at Lakme Fashion Week

Jabong, which has partnered with European fashion brand Buggati, will formally launch its collection at the Lakme Fashion Week on August 29, 2015. The company would rope in a celebrity to make a mega-launch of Buggati during the fashion gala.

The brand will introduce the same international standards and fashion for Indian consumers. The platform has brought some 160 options under both men’s and women’s categories and aims to increase it to 400 options by the end of this year. To create a buzz among customers, the brand launched a contest with its Twitter handle #JabongPresentsBugatti, which gave an opportunity for people to win vouchers worth Rs 15,000.

While its rival Myntra became app-only format from May 15, Jabong has decided to continue with its website. The company believes that while a customer should have a choice of platform, it is also easier to open several websites on a computer or laptop to compare products and prices at one go and this would be a bit difficult on app only format.