Jack & Jones the new sponsor of Mumbai Indians

Leading casual wear brand Jack & Jones will be the lifestyle sponsor of the IPL team Mumbai Indians in the next edition of the Indian Premier League tournament starting April 2015. The association will be seen through a brand logo at the back of the caps of all Mumbai Indians team members.

The brand is planning a slew of interesting activities as a sequel to this partnership. It is planning a comprehensive and exciting activation for various cricket fans in the country as a part of this partnership. Jack & Jones logged in an annual sales turnover of Rs 35 crores in 2014, up from Rs 20.6 crores in calendar year 2013. It has a retail presence through 194 outlets across India.

Partnering IPL helps the brand establish a connect with the youth, thanks to the sheer volume of cricket supporters in India. This move is expected to ensure good recall value for the brand. Jack & Jones makes it easy for fashion conscious men to create their own personal style. The four lines, Jeans intelligence, Premium, Premium Vintage and Premium Tech, have different target groups and designs. All the four brand lines have trendy, relaxed and cool designs with super fits.