K3 Fashion House unveils premium sari collection

K3 Fashion House has launched an online platform for its premium range of traditional saris. With its vision statement, ‘To become the standard for fashion for the individual throughout his/her life; via dissemination of honest, lucid, simple and interesting knowledge on all aspects of fashion,’ K3 Fashion, established by Prabir K dey and Krishnendu Dutta, has unveils a line of saris to begin with and would be later adding more products.

K3 Fashion House started in April 2014 with just two partners and three employees, now comprises of a team of 10 talented professionals. With different types of saris now available at K3 Fashion House, Indian as well as women from other parts of the world can shop for their favourite piece of sari on a single platform.

Keeping the rising interest of online shoppers in traditional six yard sari, several entrepreneurs as well as existing ecommerce players are wooing them by offering a wide variety of collection. Fashion is a high margin category in offline as well as online retail and investors are eyeing margins up to 200 percent drawn from sale of saris in the online segment compared to 60 percent for other categories like apparel, and consumer durables.