Lee brings its iconic 101 design to India

To mark its 125th anniversary, the international denim brand Lee has unveiled its iconic 101 design series in India, albeit giving it a contemporary look. The design was first introduced way back in 1924. Available at all exclusive Lee outlets, large format stores and e-commerce channels across the country, the re-engineered version titled 101+ is made from high grade selvage denim that is woven with a continuous thread using the narrow ‘shuttle looms’ which gives it impeccable toughness and durability.

Having smooth edges, the evergreen range comes with the button-fly and a craft and care kit containing pumice stone and emery paper that helps the customer to create desired shades of fade in the denims. The line consists of a wide range of shirts, jackets and pants.

Founded in 1889 in Kansas, Lee is casual wear brand that combines the brawn of heritage with new age chic, creating a new lifestyle for the urban youth. In addition to the legendary outfits such as Union-all, Pressed denim, Loco Jacket and 11.05 oz. Jelt denim, the label also offers shirts, jackets, T-shirts, polos and tunics in various fits, collars, necklines, designs, shades and sleeve types.