Lee brings its iconic 101 design to India
By Sujata Sachdeva
21 Nov 2014
To mark its 125th anniversary, the international denim brand Lee has unveiled its iconic 101 design series in India, albeit giving it a contemporary look. The design was first introduced way back in 1924. Available at all exclusive Lee outlets, large format stores and e-commerce channels across the country, the re-engineered version titled 101+ is made from high grade selvage denim that is woven with a continuous thread using the narrow ‘shuttle looms’ which gives it impeccable toughness and durability.
Having smooth edges, the evergreen range comes with the button-fly and a craft and care kit containing pumice stone and emery paper that helps the customer to create desired shades of fade in the denims. The line consists of a wide range of shirts, jackets and pants.
Founded in 1889 in Kansas, Lee is casual wear brand that combines the brawn of heritage with new age chic, creating a new lifestyle for the urban youth. In addition to the legendary outfits such as Union-all, Pressed denim, Loco Jacket and 11.05 oz. Jelt denim, the label also offers shirts, jackets, T-shirts, polos and tunics in various fits, collars, necklines, designs, shades and sleeve types.