Liva innovations highlight at Kolkata Fashion Expo 2015

Birla Cellulose, in its endeavour to bring together different players of the value chain under one platform for successful delivery of Liva promise launched the Liva Accreditation Partner Forum (LAPF). LAPF is a community of spinners, fabricators and processors who work closely with Birla Cellulose on innovation, quality and technology to deliver Liva fabrics to consumers. Taking the LAPF initiative ahead, the company recently organised Kolkata Fashion Expo 2015 on August 12 and 13, which was attended by leading manufacturers, wholesalers and buyers.

Radhika Texprint, Surat, a frontrunner in saris and dress materials, showcased modal in a variety of colours as an innovation of Liva for the premium and mass markets. Mitesh Korat, owner of Radhika Texprint explained, “We are happy to be a part of LAPF and have achieved tremendous success with our newly launched sari brand Hawwah in which we have had intricate designs with Liva fabric. We got such a great response at the Kolkata Fashion Expo that we are planning to open an outlet or appoint a franchisee for Kolkata in the next six months.”

Jayraj Gajiwala, Managing Director of Jayraj Marketing, Surat, a leading manufacturer of jacquard fabrics believes his partnership with Liva will go a long way. “The response to Liva has been fantastic and we really appreciate Birla Cellulose for giving us this opportunity to showcase our exquisite Liva fabrics along with other LAPF Members,” he said.

Gokultex Prints, Surat, a leader in natural fabrics, showcased its exquisite collection in pure modal, CuproModal in many weaves, designs and prints which were accentuated by Liva fabrics. Also Dayal Silk & Wonder crafts, Bhagalpur, Rahul Traders, Kolkata and Sukanta Paul, Fulia displayed their fine collection of Liva saris.

Sighting a huge potential for Indian traditional clothing, the company feels in order to increase awareness and brand visibility, they need to become aggressive in of marketing ethnic wear and the opportunity can be provided by Liva. Many domestic and international buyers are showing keen interest in LAPF as they want to avail the benefits for sourcing quality products.