Long Tall Sally celebrates emerging fashion talent

Tall fashion retailer Long Tall Sally has entrusted its latest collection campaign to up-and-coming fashion talents in Bogota, Berlin, Lagos and Seoul, cities which have been named as fashion destinations for a new generation.

The #CuratedBy campaign chose the four cities, Lagos in Nigeria, Seoul in South Korea, Bogotá in Colombia and Berlin in Germany, after trend forecasting research from the brand revealed that each city had a “thriving, but little-known scenes on the global fashion map”. They were also chosen for their vibrant culture and stand-out creative talent.

Each city team comprised of a photographer, model, stylist and make-up artist, who were all tasked with styling and shooting the CURATDxLTS collection in their city’s own unique style. They had to choose a location which defined the city, so that each set of images would feel authentic and distinctly linked.

The four teams were headed up by emerging photographers, street style photographer Kyunghun Kim in Seoul, Lakin Ogunbanwo in Lagos, who has been described as one of “Africa’s most exciting new photographers”, Marija Mihailova in Berlin, and Richardo Pinzon in Columbia.

Camilla Treharne, creative director of Long Tall Sally said: “It’s the ultimate visualisation of a city’s fashion vibe and the nuances of each shoot are fascinating. Berlin’s model and locations channel urban cool; Seoul’s shoot is slick and futuristic with a runway-ready model; the Lagos model has a statuesque beauty; while Bogota’s model and locations reflect the dynamism of Colombia.”

Geraldine Wharry, whose trends consultancy provided the insight added: “All four cities bring something different to the table, Bogotá really roots its fashion scene in its own culture and craft, Seoul has an intoxicating sense of edginess and daring, whilst Berlin remains confidently subdued and Lagos has an inspiring mix of international and local designers which makes for something really special.”

Long Tall Sally is the world leader in fashion and footwear for tall women, specialising in fashion for women over 5’8”/173cm. It has 28 stores in the UK, USA, Canada, Germany and the Netherlands, and its 10 local websites have shipped to over 190 countries in the past 12 months.

Images: courtesy of Long Tall Sally