Louis Philippe bags ‘Comfort Vote Quality Label’

Louis Philippe from Madura Fashion & Lifestyle portfolio has got the ‘Comfort Vote Quality Label’ by German testing and research centre, Hohenstein Institute. The brand was awarded the label in the product category shirts and is also the only brand to receive this award in India.

Hohenstein’s evaluation of wear comfort is based on thermos-physiological properties and skin sensorial characteristics. By testing the wear comfort of Louis Philippe shirts, the thermoregulatory model of human skin was used to assess processes of heat and moisture management of the shirts. This test includes measure of breathability, sweat buffering and transport of the shirt. The wear comfort vote has a grading scale from a very good scale of 1 to insufficient grade of 6 corresponding to the German school grading system. Louis Philippe received a grade of 1.8.

Louis Philippe, the premium menswear brand from Madura Garments stable, is changing its positioning by offering higher quality and pricing to create a strong foothold among, especially with the international labels entering the country. The brand has been able to survive the slowdown and has been growing by 20 to 25 percent in recent years, registering a turnover of Rs 1,200 crores last year.