Louis Vuitton's pre-fall 2024 men's collection unveiled in Hong Kong amid shifting luxury

Louis Vuitton headed East to Hong Kong this week to show the brand’s inaugural men’s pre-fall 2024 collection. Drones captured models from all angles against the backdrop of the harbour, setting a nautical tone with influences of an urban sailor and surfer. This aesthetic translated into a uniform featuring softly tailored double-breasted jackets, some adorned with monogrammed logos and others with fine stripes. The collection included Hawaiian short sets, surfer prints, and distinctively stylised sideways sailor hats. References to beach culture were evident in neoprene, sandals, and beach jewelry—bracelets and necklaces reminiscent of tropical holidays, retaining memories but losing their allure back home.