Madhuri Dixit launches her clothing label 'Madz'

Bollywood diva, Madhuri Dixit, has unveiled a clothing line called Madz. The first line under this venture is called 'DWM' (Dance with Madhuri) which offers sports line for dancers and athletes. 'DWM' collection under 'Madz' is a brainchild of her husband Sriram Nene.

The 'DWM' shirts made with a blend of cotton and Lycra, are engineered for activities like dancing and workouts. The aim was to make a person look and feel good while doing fitness activities or dancing. Gradually, the brand will add a variety of workout apparel for dance and other activities including leggings, hip-hop pants and hoodies.

Another collection under the Madz brand called ‘Timeless’ would be a prêt range inspired by Madhuri’s own designs and doodles. Talking about the brand and the Timeless line, Madhuri says, “Madz and Timeless were two concepts which seemed to fit with who I am. For Madz, we wanted to create a prêt line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone.”

This is not the first time that a Bollywood celebrity has launched a clothing label. While Salman Khan’s Being Human Clothing is popular across India and abroad, Hrithik Roshan has launched two labels with Myntra. Shahrukh Khan’s wife Gauri Khan recently inspired a holiday collection for Satya Paul and* actor Anil Kapoor’s daughters, Sonam and Rhea Kapoor are the latest to join hands with Shoppers Stop for a clothing label called ‘Rheson’. Even* Shraddha Kapoor ventured into the fashion world with a line of clothing called ‘Imara’.