Milind Soman unveils men’s innerwear brand ‘Force Nxt’

Model and actor Milind Soman, who recently won the Ironman Triathlon competition unveiled a new men's innerwear brand Force Nxt from Dollar Industries. The brand offers a wide range of options that ensures comfort without compromising on quality under three categories: Finez, Relaxz, Flexz. The company aims for a turnover of Rs 100 crores from Force Nxt by 2016-17. Also on the company’s agenda is to expand its footprint in the Middle East and South East Asian countries.

Meanwhile, Dollar Industries plans to invest Rs 25 crores to develop a new facility in Ludhiana, which is expected to be operational in the next 12 to 18 months. The company already has manufacturing facilities at Kolkata, Tirupur in Tamil Nadu, Delhi and Ludhiana. The new facility would be utilised to produce outer-wear like lounge wear and T-shirts.

Listed on two regional stock exchanges viz Kolkata and Jaipur, Dollar Industries is aiming to transfer to the BSE (Bombay Stock Exchange) by the end of this fiscal. Dollar reported a turnover of Rs 730 crores and profit of Rs 19 crores last fiscal and is looking at a 17 percent growth in net sales to Rs 850 crores this fiscal year.