Miss Grace plans exclusive range for the western region

Ludhiana-based winter wear brand Miss Grace, has introduced printed sweatshirts as a part of its collection for the forthcoming season. Meanwhile to establish brand presence in Mumbai, the company is planning to launch tops and tunics by next year.< /p>

The company took part in the recent National Garment Fair in Mumbai for the first time. Citing the reasons behind their participation almost after a decade, Rakesh Jain, Director, Miss Grace, says, “We joined because it is the biggest fair in the country and are targeting expansion in southern and western markets. We are looking for aggressive expansion and got good response in the fair and came across a lot of new and existing clients.”

New print-heavy winter collection

The brand is winter-focused and the portfolio consists of sweatshirts, jackets, T-shirts, blazers and coats. “In sweatshirts, we have lots of prints. This is the new in our collection. In blazers, we have prints. Then we have long jackets, short jackets. We have used cotton, leather, PU and many other fabrics in our creations. Fleece fabric is also being used primarily. We use both Indian and imported fabrics. In jackets, we have used cotton and leather fabrics and in coats, tweed and velvet fabrics,” elaborates Jain.

The brand is particularly known for its range of sweatshirts, hence lots of experimentation has been done in this category. “We keep innovating with sweatshirts, but I believe, the best thing this season is prints. This season, we also have one-piece sweatshirts, the long one and hoodies are always there. One piece sweatshirts are knee length. In jackets, we have tried a different type of wash in cotton and leather jackets. The washes in leather jackets are also different,” he adds.< /p>

May open first EBO in New Delhi

The brand is available with 700 MBOs and is looking at opening its first EBO next year in the capital, where it enjoys strong presence. “New Delhi may be the first city to get a Miss Grace EBO,” informs Jain, adding, “We are also with a couple of large format players and plan to add more. We are aggressively looking at large format expansion. We also have online presence but we do not offer discounts.”

The company considers Mumbai a good market for winter wear. With expansion plans in other regions, the brand wants to pursue retail expansion in Mumbai as well. “We are going to start a new line keeping in mind the climatic conditions of the region, which may be launched by the next year. The range will include tops and tunics. We just want to introduce more fashion products,” informs Jain.

Women’s segment, Jain feels, is more challenging, competitive and fashion changes fast. “Awareness levels have increased and demand perception is equal in big and small cities,” he sums up.< /p>