Mustang strengthens distribution and expand global footprint

Mustang Socks and Accessories, with over 50 percent share of the organised sector in India is among the largest socks manufacturers in the country. Aiming to create a global brand by strengthening its distribution network, the company founded by Naazneen Katrak over 26 years ago is concentrating on establishing brand connect. In 2004, Katrak collaborated with Lubeina Shahpurwala, who joined as co-director at Mustang. Their successful collaboration is evident through the production capacity company handles today.

Witnessing 10-15 percent growth in last two years, the company manufactures over one million pairs of socks every month and has a strong distribution network across India covering almost every major market segment. Mustang socks manufactured in India are also exported to the Middle East, including the UAE, Lebanon, Saudi Arabia, Egypt, England, Italy and the US market as well.

Key USP of Mustang products is their innovative styles, novel design concepts, vibrant colours and shades, and most importantly fusion of all these concepts using perfect cotton quality and latest technology. Mustang offers an assortment of socks for women, kids and men. Brand also has designer legwarmers and tights for women and kids, specialty socks for diabetics, handkerchiefs, headbands, vests and undergarments for kids. It has been instrumental in and have been actively introducing various interesting sock designs in the past across various themes such as Christmas, neon, rainbow and cartoon character collections.