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Neeru’s showcases at India Fashion Week in Dubai

By Sujata Sachdeva

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Fashion brand Neeru’s showcased a new collection based on the theme ‘discover India’ in Dubai at the recent India Fashion Week in Dubai. The Indian ethnic brand from Hyderabad showcased its spectacular ethnic wear range on the runway.

Sporting a stunning fusion purple gown actress Shriya Saran sashayed down the ramp for the brand. The actress was accompanied by Ruchita Kumar, Director of Neeru’s and her brother Avnish Kumar. The collection on display included saris, half saris, lehengas, gowns and more.

The second edition of the biannual event was held at Le Meridien in Dubai where top designers like Rocky S, Vikram Phadnis, Archana Kochhar, Rakesh Agarwal, Libas and others presented their latest designer offerings. An exclusive exhibition was held at the Designers Lounge, Jumeirah. The finale day saw an awards ceremony to celebrate and honour the designers to acknowledge their contribution towards the Indian fashion industry.

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Neeru’s