Neva introduces Velveti range to combat winters

Neva, the brand known for its thermal wear range, has introduced a new collection titled ‘Neva Velveti’ made with soft cotton fabric to beat the chilly winters. This innovative product uses sueding technology, which provides qualities like warmth and softness to the end user. Available in four colours of denim, anthra, grey and off-white, its temperature regulation mechanism adjusts according to the outside temperature to keep the body warm.

Launched in 1998, Neva was the first to introduce quilted thermal innerwear for Indian consumer. This was a big step towards understanding the need by capturing the thermal innerwear category. It sold more than 2 lakh garments in the first year itself and now it sells more than 30 lakhs quilted thermals in Indian market.

Neva has also introduced Neva Mod wool, Neva Esancia quilt, Neva Mod quilt, Neva Maxx Esancia and Neva Pep thermals for all age groups to combat winters. The portfolio also consists of a winter active wear range like full sleeve value pack, track suit, under jacket, sweat shirt, sweater & jackets and track pants.