Online sneaker marketplace Goat signs deal with French football club

A next generation lifestyle platform has signed a sponsorship deal with one of the world’s most fashionable football clubs. French sports giant Paris Saint-Germain and Goat, a sneaker platform, announced a multiyear global partnership that will see Goat become the new official sleeve partner of the club. The partnership will also see the two brands collaborating to promote Goat’s platform to a new generation of football and fashion fans.