Pepe Jeans backs the Grazia Young Fashion Awards in Mumbai

Pepe Jeans will be the title sponsor of the Grazia Young Fashion Awards to be held in Mumbai on April 15. The fashion initiative from Grazia aims to celebrate fashion and honor those who have made a mark in the world of fashion. From top designers to style icons, Pepe Jeans Grazia Young Fashion Awards recognises outstanding achievements of creative individuals.

Pepe Jeans identifies with the contemporary and eclectic fashion spirit of Grazia. From Sienna Miller and Kate Moss to Alexa Chung and British super model Cara Delevingne, Pepe Jeans London has always had a passion for discovering and nurturing new talent. The brand has always encouraged young talent, who have gone on to make a mark in the world of fashion.

At the event, Pepe Jeans is set to preview its new and exciting collection. Having collaborated with the University of Cambridge, Pepe Jeans will launch a college-style line of men’s wear as a part of the Spring/Summer ’15 collection. Translating trends from international fashion runways, the collection will reflect nerdy yet the fun side of fashion and style.

Pepe Jeans had always associated with events which connect with its young audience. Earlier too the brand had collaborated with the Kala Ghoda Music Festival.