Peter England unveils ’35 colours of 2015’ collection

To mark the beginning of the New Year, Peter England has launched its ‘35 colours of 2015’ collection. The new range comprises of 100 percent cotton shirts in 35 different shades, in fine Chambray weave. The unique feature about this collection is that it can be worn on both formal and semi-formals occasions.

Commenting on the launch, Kedar Apshankar, COO, Peter England, saus, “Staying true to the Peter England core values of substantive and impressive, we proudly launched this collection as a testimony to the year of possibilities — 2015. We are also the first brand to achieve this incredible feat in the men's formal wear segment, which is quite exciting.”

The ‘35 colours of 2015’ collection is available across all stores in the country and at a price range starting from Rs 1,399 onwards. Peter England, a men’s wear brand sells more than 10 million garments every year through over 600 exclusive stores and 2,000 multi-brand outlets across more than 350 towns. It has been voted as India's most trusted apparel brands for seven consecutive years by the Economic Times Brand Equity survey. A brand with quintessential English origins and heritage, Peter England was first launched in India by Madura Fashion and Lifestyle in the mid-price segment in 1997. The brand has now diversified into the non-apparel category with the launch of PE bags and more recently a unique retailing store that targets the life cycle of an entire generation called Peter England Generation.