Pookari.com unveils fashion accessories range

Pookaari.com has launched a dedicated e-tailing platform to showcase high-end fashion accessories collections. Fashion savvy shoppers can now log in to Pookari to purchase a fresh stock of fashion accessories designed by renowned designers.

The distinctive feature of Pookaari.com is that, every week shoppers will discover fresh fashion accessories from different designers. Most products are exclusively sold on this platform. Currently Raya and Malleka are the two well-known accessories designers that have signed up with Pookaari.com. Raya and Malleka are widely sported by Bollywood celebrities. Raya accessories are flaunted by Shilpa Shetty, Twinkle Khanna and Katrina Kaif and Malleka's cuff has been seen on the style diva Sonam Kapoor.

The website will feature jewellery, bags, scarves and stoles iPad sleeves, umbrellas and many other products. Under the jewellery section, brands names like Raya, Mayabazaar, Bbling, Deepa Sethi and Malleka are listed as of now. Bags section has a collection by Studio Kassa, Joli and Karieshma Sarnaa. Some of the products like iPad sleeves are designed by the founder ShriVyshnavi Annush herself.

Going forward, the company intends to incentivize shoppers by offering frequent shoppers special privileges like sneak peeks into previews of the upcoming collections and designers that are going to be showcased every following week.